Mergers & Acquisitions Website Services

Ensure Your Business Stays on Top During Organizational Change

Maintaining visibility and brand awareness is crucial during mergers and acquisitions. Our custom SEO services ensure that your digital footprint remains strong and effective throughout the process. We help you merge online assets without losing rank and develop scalable and repeatable processes that make future transitions easy and effective.

Maximize Value and Efficiency

We understand the complexities involved in mergers and acquisitions for residential design businesses. Our tailored SEO strategies ensure that your business not only survives but thrives during these transitions.

Preserve SEO Rankings and Online Visibility

Our expert strategies ensure that your SEO rankings and online visibility remain intact throughout the merger or acquisition process, mitigating or preventing potential loss of traffic and engagement.

Optimize Brand Assets for Maximum Value

We analyze and optimize your brand assets to ensure they deliver maximum value and effectiveness, helping you make informed decisions about what to keep and invest in and what to retire.

Develop a Scalable SEO Strategy

We create scalable SEO strategies that make future mergers and acquisitions smoother and more effective, saving you time and resources down the road.

Enhanced Efficiency and Profitability

Our strategic approach focuses on cost efficiency and long-term profitability by determining the most valuable assets to retain and optimizing them for better performance.

Feedback from the Field

Working with Unframed Digital has been transformative for our business. The optimizing of our website helped us attract more ideal clients, resulting in growth and profitability. We are mutually passionate about the design industry and excited to keep the momentum going.

Christian NickumRocky Mountain Hardware

Unframed Digital has more than just a grasp on SEO – their bespoke approach quickly identified the areas in which our site needed the most improvement, and they took it there while keeping us in the loop throughout the process. A few months later, our site traffic is increasing, our page ranking is going up in search engines like Google, our page structure is cleaned up, and more visitors are coming through our site and finding what they need.

Brogan ConnerSAV Digital

Unframed Digital has been vital to our company’s growth. Not only did they manage to share our vision but they exceeded in providing additional support in other areas or advising on business building. Really appreciate all they have helped us with!

Sarah LathamLatham Interiors

Working with Unframed Digital has been a great, seamless experience for our company. Laura and Maggie truly understand our market and how to point us in the right direction for growing our brand. We really appreciate all they do to help us and we look forward to our continued growth as we all work together!

Toni DamalasLloyd Construction

I’ve been a partner with the wonderful team at Unframed Digital for about a year. They are amazing to their clients and do everything they can to provide outstanding results. They’re constantly innovating to improve their services and the clients’ performance.

Steve LamarAlwaysRank, Partner

Our Process

Investing in SEO support during a company merger or acquisition ensures your business remains competitive and well-positioned for long-term success. We assess the SEO value of the acquired websites and their roles in your branding strategy. Then we establish the most effective and valuable way to use the acquired assets. Depending on your goals, we can redirect and merge under a parent site or keep newly acquired assets under their own branding for affiliate purposes and linking.

Pre-Merge Assessment

When merging established brand websites, there’s a lot to consider. We simplify the process by starting with a thorough assessment of the acquired site’s health, SEO requirements, and other web assets so you know what opportunities and challenges your merger may present.

Implementation

Post-merge, we ensure that your SEO strategy is customized to your specific needs and that your online presence and content are stronger than ever. We execute effective redirects to preserve your rankings and establish new pages as needed to ensure a cohesive content strategy and brand experience.

Post Merge

After the merger and migration are complete, we conduct thorough audits and continuous monitoring to verify everything runs smoothly. We double down on what works and scale up your strategy.

Frequently Asked Questions

What does the pre-merge assessment include?

Unframed Digital’s premerge assessment includes the following:

Backlinks
SEO health and visibility
URL structure
Traffic
Top URLs
Content audit
Redirect paths
Other web assets (Google My Business, Search Console, Google Analytics)

Do you help me figure out what to do with the acquired company’s brand?

We are not brand strategists, but we do give you insights into the traffic value of the acquired website so you can make a more strategic decision on whether to keep the brand or merge it into the parent company.

Will we lose a lot of traffic if we get rid of an acquired website?

We will implement redirect strategies, analyze the top pages and produce a content strategy to help mitigate any lost traffic or confused users. Losing traffic and losing conversions is definitely an inherent risk to consider.

What should we consider with a newly acquired brand?

Brand strategy, customer base, market, SEO value, website traffic, internal operations, marketing and operational budgets, resources, goals of growth, products and/or services mix, pricing strategy…just to name a few.

We want to build a new website. When should we bring you in?

It’s ideal to have your SEO partner onboard before or at the start of the discovery phase. We need time to complete our research before we hand off our recommendations to the content strategist, designers an developers.

Change is Hard Enough, We Use SEO to Make it Easier

Contact Unframed Digital to find out how our expert services can tackle the SEO side of mergers and acquisitions for you. Fill out the form below to get started.