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Multilingual SEO enables you to connect with audiences in the countries where you want to grow, breaking language barriers and expanding your market reach.
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By optimizing your website for different languages, you can more effectively engage with local audiences and cater to their specific needs and preferences.
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Google’s algorithm varies significantly by country. We develop strategies tailored to rank your site faster in each target market.
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Developers often make critical errors in setting up multilingual sites, such as canonicalization or URL structures. We ensure these elements are correctly implemented to avoid harmful impacts on your SEO.
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Many web developers set up improper redirects across different countries, leading users to the wrong language pages. We avoid these pitfalls, ensuring seamless navigation for your users.
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We assist brands in expanding into foreign markets and can help you launch websites optimized for specific foreign SERPs.
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We offer expert guidance that will help you make the right decisions about multilingual domains, subdomains, and subdirectory structures.
What Our
Cients Are Saying
Our process begins with a thorough audit and research phase focused on foreign markets. We analyze your competition in the target market to identify opportunities for growth. We also assess the technical aspects of your current site to ensure it is ready for multilingual SEO.
Establishing benchmarks is essential to measure the effectiveness of our strategies. This step ensures we can design a plan that will continuously improve and adapt to changing market conditions.
Developing a cost-effective strategy to rank in foreign SERPs is the primary focus of our multilingual SEO service. We help you choose the correct domain, subdomain, or directory structure for your site and craft a robust multilingual keyword strategy. Additionally, we develop a comprehensive content strategy that addresses both new and existing content, ensuring it is relevant to your global audience.
We optimize the technical environment of your site for multilingual success. This includes correctly setting up and managing HREFLANG tags for translated pages. We also handle content management and copywriting across multiple languages, ensuring your message is consistent and effective.
Regular reporting is where the magic happens. We create custom reports to track progress and adjust strategies as needed. This step ensures that we are always moving towards optimal performance and achieving the desired results.
Within 30 days of engagement with us, you’ll receive a customized SEO strategy deck and KPIs. Your strategy will align with your business goals and set a clear path to making your website your most profitable marketing tool. Our goal is to take your SEO investment from cost center to profit driver.
Our team in Europe brings in-depth knowledge of top markets, with domestic copywriters and strategists proficient in 10+ languages and in-depth SERP knowledge of 30+ foreign markets.
Multilingual SEO is the practice of optimizing your website content in multiple languages to improve search visibility in different regions and attract a broader international audience. This involves keyword research, content creation, hreflang implementation, and backlink strategies tailored to each language and locale.
Recommendations depend on your business, market and cost efficiency needs. Options for URL structure include:
Separate Domains: (e.g., www.example.fr) provide clear geographic targeting but require more resources.
Subfolders: (e.g., www.example.com/fr/) are easier to manage and share domain authority.
Subdomains: (e.g., fr.example.com) allow for clear segmentation but require more SEO effort.
Avoid URL parameters (e.g., www.example.com?lang=fr) as they can be problematic for SEO and user experience.
Conducting keyword research in multiple languages involves several steps:
Hire Native Speakers: Utilize native speakers or professional translators to identify initial seed keywords.
Expand Keyword Lists: Use keyword research tools to expand these lists and gather important metrics such as search volume, keyword difficulty, and competition.
Contextual Understanding: Ensure that keywords are contextually appropriate and culturally relevant, as direct translations do not always capture user intent accurately
Hreflang is an HTML attribute that tells search engines the language and intended audience of a webpage. It helps serve the correct regional or language-specific page to users.
Automated translation tools, like Google Translate, often produce literal translations that lack nuance and can result in awkward or incorrect content. This can negatively impact user experience and credibility. Professional human translators ensure that translations are contextually accurate and culturally appropriate, providing better engagement and understanding for your audience.
Best practices for multilingual SEO include:
Conduct Thorough Keyword Research: Ensure you use keywords that are relevant and popular in the target language.
Optimize URL Structure: Use separate domains, subfolders, or subdomains for different languages.
Implement Hreflang Tags: Use hreflang tags to indicate language and regional targeting to search engines.
Create High-Quality Translations: Use professional translators to ensure content is accurate and culturally appropriate.
Yes. As a company in the US and Canada, creating a multilingual environment can help you reach a larger audience. We help you set up the right website structure to reach multilingual audiences in a cost-effective way that won’t compete against each other.
No, we do not offer SEO services for Chinese websites because they don’t use Google in China. Baidu is the search engine provided by the Chinese government.
No. While we have content strategists and copywriters who fluently speak Russian, The Russian market is highly saturated, and hackers make it difficult to rank on Yandex, the primary Russian Search engine. We also oppose the war instigated by the Russian government.
LOCATIONS
Denver, CO
Los Angeles, CA
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